Leica
à la carte
Creative freedom down to the details The
decision to buy a Leica nearly always marks the beginning of a
lifelong artistic relationship. Leica M cameras are the perfect
example of virtually unlimited creative freedom. Precision high-performance
instruments whose technical features concentrate on the essentials,
giving serious photographers the scope to experiment with many
different visual forms of expression.
To
give this quality an unmistakable, personal touch, Leica is now
offering you an ambitious unique modular system. The Leica à
la carte principle lets you configure your own Leica M camera,
which will then be produced just for you. You choose all of the
individual details that perfectly suit your functional, esthetic
and practical preferences, starting with the color of the camera
top and type of leather finish, following with different viewfinder
frames and ending with personal engravings such as signatures
and markings which clearly prove that your Leica is a unique item.
Of course, this is only possible because each Leica is made by
hand in the traditional way practised in the factory in Solms.
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