The decision to buy a Leica nearly always marks the beginning of a lifelong artistic relationship. Leica M cameras are the perfect example of virtually unlimited creative freedom. Precision high-performance instruments whose technical features concentrate on the essentials, giving serious photographers the scope to experiment with many different visual forms of expression.

To give this quality an unmistakable, personal touch, Leica is now offering you an ambitious unique modular system. The Leica à la carte principle lets you configure your own Leica M camera, which will then be produced just for you. You choose all of the individual details that perfectly suit your functional, esthetic and practical preferences, starting with the color of the camera top and type of leather finish, following with different viewfinder frames and ending with personal engravings such as signatures and markings which clearly prove that your Leica is a unique item. Of course, this is only possible because each Leica is made by hand in the traditional way practised in the factory in Solms.

The LEICA M-System

• Combination of ergonomic design and classic, timeless elegance.
• Extremely quiet shutter release facilitates unobtrusive photography in sensitive situations
• Unsurpassed precision focusing even under poor light conditions and low motif contrast
• Viewfinder retains its luminosity
• Small size and weight of camera and lenses
• Compact and fast Leica M high-performance lenses ranging from 21 mm to 135 mm
• Exact exposure metering even when light conditions are extremely poor.
• High-quality optical components and rugged precision mechanics provide greatest possible reliability and long-lasting value
• Top-notch, practical accessories