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Years ago, one of my clients worked for a gold mining company with an inflated opinion of their corporate position in the marketplace. In an all-consuming desire to play with the industry’s Goliaths, they decided not to invest in any property with production estimated at less than 1 million ounces. They steadfastly passed up many excellent, smaller opportunities, ultimately riding this strategy into oblivion. No one can accuse Cosina’s savvy president, Hirofumi Kobayashi, of following down this path. By steadfastly not emulating camera-manufacturing giants, he has championed a high-caliber lineup that is distinctive, innovative and successful. No matter how small and specialized the niche, Voigtlander serves photographers, earning a well-deserved reputation for inventiveness, quality and extraordinary value. |
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